Ten days ago I attended a conference on Personal Brand, and though I spent years dedicating much time and effort to my own personal brand, never hurts a reminder of the most important aspects of our personal brand can generate, and why it is so important today.
First Why is a topic of growing importance? Because society has changed radically and thereby business and professional career. In previous generations was quite common for a person worked all his life in the same company, and at least in Spain, much emphasis has been on the job stability that the risk. Hence we are in the queue entrepreneurial mindset and facilities to undertake in our country.
However, stability and job security has become a utopia in the XXI century. Now no one is safe, if you are working in the most powerful multinational world, even have a senior manager. Everything changes one at breakneck speed, and uncertainty is the paradigm where should move any professional. Hence, is so key concept Personal Brand.
First, each person their own personal brand should be created, independent of the company where you work, even if the company is yours. Then, the company will have its own brand, and his career will. As we have said, are unlikely to remain in a business project all our lives, and therefore we must not associate strongly with our personal brand a company, What image because then we will not work when there? None, will be gone, the negative consequences associated.
Having a strong personal brand means that wherever you go beyond, always keep one strong self-image, with some strengths, some areas are an expert, a unique knowledge and experiences. And of course, Your personal brand will enhance the brand of the company where you work, vice versa. But I insist, we differentiate.
In addition to the importance of having a strong personal brand, we invest time and effort in create and maintain. A personal brand is not generated by itself, or spontaneously. Do not just do things right, must be communicated. If not us, Who will tell the world what we are doing? Who will convey how special and valuable to the world that we as professionals? The answer is…no one.
The subject of personal branding, as I say, will be crucial in the future. Many studies advance that in twenty years be more professional working self employed that. Hence, have a strong and valuable brand professional make you beat your competitors to win customers and projects. And when it comes to getting a managerial position in an organization.
If you're interested in developing your personal brand, please contact us for more information.
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