How to increase your sales through customer information?
This is a basic question that every steering committee should ask if you do not belong in this elite company, always have customers. Do not? Are you sure you do not have customers? Remember that your peers, now called the internal customers, are the people who buy your services or your products.
It is a simple principle. If you sell a product and want to increase sales is the most logical analyze what is preventing your customers want to buy more of what you offer. For this, the first essential step, 're getting feedback from calidad. The second step is to make the necessary changes to make your customer feel heard.
However, these two steps have its obstacles, some tangible and sometimes psychological, to materialize in increased sales.
The first error that is committed to getting customer feedback, is not very specific or relevant information is extracted. In fact many times the evaluation surveys not entirely anonymous.
Do you really expect people to be real with the answers to your questions?
There are people who are, especially when they are upset with the service I have been given, however the most interesting is the feedback that can give you the 80% your customers are the ones who are fairly satisfied with what your company offers.
To obtain a quality feedback, often have to pay for it. As your time is worth money, also that of your customers. Offering discounts, gifts, or other benefits for your customers to spend two minutes filling out a survey is vital for continuous improvement of your product. Indeed ask, how much you are missing by not having set your product to what your customer demand.
The second stage, is to take action that changes your customer wants. And here comes in the love of my products and the ego of the director or the employer.
Enter complaint to customers, because they want a more economical product, higher quality, in the case of al hacer want feedback, because it distorts the essence of the product, you can make in a year, your product or your company no longer exists. So of course.
Be willing to be adapted to your customer type latex glove, does not mean you do everything I ask you, but listen to him and you wonder How I can achieve what you ask? What cost will that change in time? What money? How will this change the company? And people?
Companies like Mercadona, Pepephone or Amazon have a customer exquisite adaptation.
This is pure customer focus. Adapt as close as possible to what the customer wants, measuring the cost to the firm, both economic and human.
If you are interested in increasing your sales, please contact us for more information.
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